Media Eval Questions

1) Our media products gained inspiration from other boyband videos such as "My Love" by Westlife. we used conventions from this like the typical boyband slow-motion walk. We also researched typical boyband clothing, such as smart-casual suits and multi-coloured shirts to contrast with each other. In our video, we were all used to sing the song, which builds on boyband conventions, as they are all in their videos, even if there is a story or narrative running alongside it. Using some of Goodwins points, we decided to keep the music video bright and colorful to link the upbeat and happy song. Since there was no clear meaning behind the lyrics we thought we should film in the countryside and some in London. This challenges conventions, as most boyband videos are filmed in one location and stick to it. Since there was no clear meaning behind the lyrics, it seemed pointless to have a full narrative, so instead we put in short driving periods as an on going theme throughout the video. This challenges both conventions and Goodwins rules, as the narrative normally follows the story or theme of the song

2) Our auxillary products products work well together with the video, as the style of them fit together well and look professional as an overall product. Adding the 3- disc set to our CD was a good idea, as it allowed us to have an audio disc, DVD and behind the scenes disc for people who want abit more than just the CD. The 3 piece booklet also adds a touch of class to the album. This creates a more band-like status of the group, as it shows we are all individuals, but form to become one band. It also pulls in the target audience of teenage females, as it shows the entire group on the front for all to see with "Evergreen" in large font to attract people to it. The backgrounds in the booklet show us in the multiple places, linking to the different locations  in the video, and emphasizing how the group is everywhere. Our magazine advert also pulls in the reader with its simplicity and digital download to get people interested and urging them to buy it.

3) Our pitch feedback had many positive responses. As we had decided to go to London to film it, most people approved of this idea. We also showed a video of places we would go, which went down well. This set us up for our filming session well, as we knew where to go. The feedback on our rough cut was also good. The main point we had to deal with was the lack of movement, as it seemed too stale and motionless. this spurred us to the idea of a car, which we then put in. We were also told our performance was impressive, but at times abit lacking. Due to this, we re-filmed multiple chorus's and some lines to make the video the best we could. Our final feedback was also good, as we were told it was a great improvement to the draft, as it added motion and more story to the product.

4) We used lots of different technology during our video. Alot of Mac software was used, mainly FinalCut and Blogger. Due to Final Cut, I was able to edit the video together easily and lip sync everything with ease. Using the website Blogger we were able to share our work and keep track of everything going on with our video, along with deadline dates. I also used Photoshop to create convincing CD materials, as well as the cover for the CD itself. Due to the options avaliable within these programs, we were able to make everything as well as we could. The HD filming and stills camera also allowed us to get high quality footage to make our products professional